The brand’s journey started with a desire to create sustainable and ethically-sourced products. Our apparel and jewelry reimagine India’s traditional fabrics and crafts in a more contemporary way. Every piece designed reflects our beliefs in the importance of consuming sensibly, buying responsibly, living mindfully, and caring for the environment.
We draw inspiration from the natural fabrics of India and the abundance of artisanry that exists in India—from the Himalayan regions to Kanyakumari and from Goa to Bengal.
An integral part of the brand is to revive long-forgotten crafts and help artisans share the intrinsic beauty of these crafts with the world.
Those of us in the sustainable fashion community know that being fashion-conscious goes beyond being fashionable and trendy. Fashion is not wearing something new every day or every season. It is about being conscious of our consumption, waste, and the footprint we leave behind.
From this emerged the brand’s core pillars:
- Being Mindful: Each of our products is created while considering its impact on our earth.
- Supporting Women: Training and employing unskilled, underprivileged women to finish and hand embroider our apparel.
- Supporting Traditional Crafts, Textiles and Artisans: Our products are intrinsically linked to India’s rich repository of crafts and textiles.
- Being Inclusive: We strive to be truly inclusive in everything we do. This means that our apparel is intended for every woman out there, irrespective of color, shape, or size.
SR by Sonali Raman is for any woman who wants to make a consciously fashionable choice without compromising price, quality, or aesthetics.
